WHAT WE DO
Affinity works with senior leadership teams to develop answers to three key questions:
1. Who are your customers?
2. What is the problem you are solving for them?
3. Why will they buy your solution?
When do you know you have a communications problem? Clients typically come to us when their internal culture is dysfunctional, their website is bothering them, customers don’t “get” what they do, their pitch is “off”, they can’t define what they do. Basically, they’ve got an itch. Something isn’t right but there’s not always a clear cause.
In almost every instance, communications – or lack of – lie at the heart of the issue. And strategic communications will be critical to the solution.
Maybe it’s time to ask yourself some questions:
- Can you articulate why you are in business and what customer problems you solve?
- Do you have a well articulated vision that informs your business strategy and behaviour?
- Do you know who your customers are and their major pain points?
- Do your staff and customers understand where your business is headed?
- Do you have clear messages you communicate consistently to the marketplace?
- Is your website attracting, retaining and growing sales prospects?
- Have you got a clear and properly communicated issues management plan to support business continuity and protect your reputation?