Last week I was a guest on the Gold Coast Insider Podcast with Estelle Rodighiero where we discussed the fundamental question businesses should be asking… “What do you stand for and why should I care?”
This question should inform every single business communication. But how do we cut through the noise and build consumer trust when we are living in a new ‘VUCA’ world – awash with volatility, uncertainty, complexity and ambiguity?
In the podcast I share a wealth of answers and ‘nuts and bolts’ examples for listeners, including a deep dive into AI applications, why they are vital for businesses in 2024, and exactly how they can be used to enhance your relationship with customers.
I firmly believe that we have now reached the ‘AI inflection point’ – ignoring it is simply no longer an option. I hope you enjoy the podcast and walk away with some actionable takeaways for your business as well as a healthy dose of brand inspiration!
Listen to the full podcast here.