I got a “bucket list” phone call yesterday. An all-time career highlight!
It was to let me know I’ve been appointed inaugural Chair of Brand Gold Coast.
I’ll be serving alongside an incredible cohort of leaders to build a high-performing brand for this incredible City:
👏 Simon Beard
👏 Leanne White (GAICD)
👏 Stephen Forth
👏 Lisa Ronson
👏 Nim de Swardt
What a privilege to play a part in defining what the Gold Coast stands for and why people should choose to live, work, visit and invest here.
I’ve done plenty of out-there brand campaigns, including wrapping an entire building in a new logo. But branding a place, a shared public asset, is an opportunity that comes up maybe once if you’re very very lucky.
A shoutout to City of Gold Coast for recognising the opportunity to see the brand differently.
On Australian Broadcasting Corporation (ABC) Gold Coast this morning, host Sarah Cumming issued a challenge to her listeners.
Their mission? To come up with a tagline that reflects both our style AND our substance.