The prettiest logo in the world won’t make a bit of difference if it doesn’t align with your business strategy.
Do you really know what your staff and customers think of your brand? Do you know what you want them to think of your brand?
In this PDF, I share the questions you can ask yourself every time you analyse the impact your branding is making out there.
Spoiler alert ⚠️ the answers have to be brutally honest, and your team should be open to making adjustments if needed.
What do you want people to think about your brand?
Follow me for more thinking about communications.