Latest thinking

The final chapter of our brand rebirth. Or is it?

So we’ve developed the revamped brand for Affinity. The new logo is finished and the new website is live. The hard work’s done, right?

Wrong! That work just gets you to Day 1 for your new brand. This is when the journey begins &, the real work starts.

? ??’?? ???????? ??? ?????? ????? ?? ???? ??? – check out a sample of the audit tool we used to map our branded assets. This became our production schedule to transition from old to new.

❓ What would be one thing you’d change about your brand ❓

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