To state the bleeding obvious, since COVID our customers & clients have changed the way they buy.
And when customer behaviour shifts, our communication systems swiftly need to adapt. In this video, I share why simplicity is the key to customer acquisition & retention.
I’m working off a Harvard Business Review study that (I discovered after reading it) came out in 2012.
Would it still be relevant 8 years – and a global pandemic – later? You bet.
Among 40 “stickiness factors” they studied, researchers discovered decision simplicity was the killer. The KISS principle is alive & well in designing brands that glue customers to your business.
3 elements make it simple for customers to buy from you:
- NAVIGATION: How easy it is for customers to gather & understand information about your brand?
- TRUST: How credible is the information they find?
- WEIGHT: How easily they can assess options?