The Affinity Communications team works with
proven methodologies that have been tested over time and under all sorts of circumstances.
They’re informed by best practice and the latest ideas and thinking. We scour the
market for the very best. And you’ll find it all here. Resources, tools, playbooks and commentary at your fingertips. Sort by
All • Videos • Articles • Podcasts
What’s your coffee shop moment?
If you’re “follicly-challenged” this may not be relevant. 👨🦲
The “strategy villains” causing paralysis by analysis
Let’s be brutally honest about this…
Don’t cheat the brief
Clearly, it’s not possible to win every piece of new business we chase – wouldn’t that be nice?
If it ain’t broke, don’t try fixing it.
I’m hanging up my gloves. 🥊
A corporate narrative is crucial for your comms strategies to pay off
Yesterday was one of my favourite days.
Are you prostituting your personal brand to build a profile?
“I can’t wait to work harder to make my boss richer!”…said nobody EVER
I may not wear my undies on the outside, but please let me do my job.
The simplicity & power of great communications.
Were you hit by last week’s Facebook blackout?
How to get an email opened and read and – most importantly – shared.
It’s not you, it’s them. Why we’re struggling to understand what we’re being told.
I have a bone to pick with Milton Friedman
This is going to get personal… really personal
What Every Communications Strategy Needs
The Heart Of The Affinity Methodology
Why do you need a love triangle for your business?
How To Turn Your Brand Into A Category Slayer
You’ll often hear people say perfection is the enemy of the good. But isn’t that a cop-out?
It’s easy when we live in a digital bubble.
Forget the 1 percenters.
WIFM is all that counts in a crisis
The Secret About Getting People Share Your Content
Notice anything new?
“𝘛𝘩𝘢𝘯𝘬𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘰𝘳𝘥𝘦𝘳. 𝘠𝘰𝘶 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘬𝘯𝘰𝘸 𝘵𝘩𝘪𝘴, 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘵𝘢𝘴𝘵𝘦.”
Discombobulated – a word I NEVER ever thought I’d use
Is there a right & wrong way to talk about inclusion?
So you bought a new company. What’s next?
What’s it take to get that winning feeling?
Comms Myth #10: Success can only be measured by $$$$$
Comms Myth #9: I’ve built it, they will come
Communications Myth #8: I don’t have competitors
Communications Myth #7: My product sells itself
(COVID) Communications myth #6: Silence is golden
Communications Myth #4: Brands Bounce
Comms myth #3: Communication comes naturally.
Communications Myth #2: Size Matters
Communications myth #1: Quantity wins over quality.
The final chapter of our brand rebirth. Or is it?
The Story Of Brand Rebirth