Latest thinking

Were you hit by last week’s Facebook blackout?

For many organisations it was a black day 🏴 – critical health & safety information was wiped off Facebook without notice.

For all businesses, it raises a big question. What’s your back-up plan if your comms are cut?

How would your staff, customers & suppliers be impacted if your social media accounts were blocked? What if your website goes down? What if you experience a DDoS attack (distributed denial-of-service) ⁉

Have you got a system in place to communicate efficiently & quickly? To keep people informed & reduce uncertainty?

In a well-designed & constructed communications system, we layer redundancy into every process. And we stress test the system regularly.

What Facebook so “kindly” reminded us last week was that any organisation is vulnerable.

🤷‍♀️Do you have a back-up plan if your comms are blocked?

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