For many organisations it was a black day 🏴 – critical health & safety information was wiped off Facebook without notice.
For all businesses, it raises a big question. What’s your back-up plan if your comms are cut?
How would your staff, customers & suppliers be impacted if your social media accounts were blocked? What if your website goes down? What if you experience a DDoS attack (distributed denial-of-service) ⁉
Have you got a system in place to communicate efficiently & quickly? To keep people informed & reduce uncertainty?
In a well-designed & constructed communications system, we layer redundancy into every process. And we stress test the system regularly.
What Facebook so “kindly” reminded us last week was that any organisation is vulnerable.
🤷♀️Do you have a back-up plan if your comms are blocked?