I’m calling out the crap!
This a crappy LinkedIn post about a man hugging a monkey & toilet paper. ?
Now that I have your attention….I got an email last week that reminded me about the simplicity & power of great communications.
It was crap! Literally…..it was from a company called Who Gives A Crap?
You guessed it, they sell toilet paper. And they send reminders to order more loo paper based on your usage patterns…..don’t ask!
Their emails rock. Why?
✅ My problem is solved in 2 sentences
✅ I can’t resist the call-to-action
? AND….they’re 100% on-brand, all the time.
This is branding & comms at their best. Beyond the clever, memorable business name, they live their brand & execute it flawlessly at every touchpoint.
From their website to packaging & messages on their loo rolls – Who Gives a Crap don’t miss an opportunity to position their brand.
Love it.
So there’s my crappy post for today.
❓ What was the last brilliant communication you received ❓