How to turn your brand into a category slayer!
Anyone with aspirations to carve out a unique space in the market knows you don’t start with a kick-ass logo and super cool tagline. That’s the endpoint.
Even mega category slayers like Harley-Davidson have had to start somewhere.
And when it comes to owning a market space or category, it all begins with clarity:
🔵 Analysis of the market landscape
🔵 Brand archetype definition
In this PDF, I share the questions we ask that help companies create the “Harley-Davidson” of positioning statements.
These give your brand a unique voice that people will notice.
Spoiler alert ⚠️ The focus is on the customer.
What’s something unique about your brand? Please share in the comments below.