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How To Turn Your Brand Into A Category Slayer

How to turn your brand into a category slayer!

Anyone with aspirations to carve out a unique space in the market knows you don’t start with a kick-ass logo and super cool tagline.  That’s the endpoint. 

Even mega category slayers like Harley-Davidson have had to start somewhere.

And when it comes to owning a market space or category, it all begins with clarity:

? Analysis of the market landscape
? Brand archetype definition
⇒Positioning statement

In this PDF, I share the questions we ask that help companies create the “Harley-Davidson” of positioning statements. 

These give your brand a unique voice that people will notice.

Spoiler alert ⚠️ The focus is on the customer.

What’s something unique about your brand? Please share in the comments below. 

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