How to turn your brand into a category slayer!
Anyone with aspirations to carve out a unique space in the market knows you donโt start with a kick-ass logo and super cool tagline. Thatโs the endpoint.
Even mega category slayers like Harley-Davidson have had to start somewhere.
And when it comes to owning a market space or category, it all begins with clarity:
๐ต Analysis of the market landscape
๐ต Brand archetype definition
โPositioning statement
In this PDF, I share the questions we ask that help companies create the โHarley-Davidsonโ of positioning statements.
These give your brand a unique voice that people will notice.
Spoiler alert โ ๏ธ The focus is on the customer.
Whatโs something unique about your brand? Please share in the comments below.