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It’s not you, it’s them. Why we’re struggling to understand what we’re being told.


Did you know almost half of the Australian community struggles to read? And it’s not because we’re an illiterate mob.

A lot of it has to do with the readability of the information we’re consuming.

In a recent analysis of the government’s COVID communications, researchers found that “easy to read” material needed to be written for someone with a year 8 education or lower.

What they found, instead, was that we readers needed a much higher level of education to understand the COVID health information that’s being published.

Read more here: Communications in the time of a pandemic: the readability of documents for public consumption

?Why is this important for businesses?

How readable are your communications? Do you target your comms to the right reading level of your audience?

Do readers understand what you want them to do with the information you’re providing?

?‍♀️ My question: Have you come across comms that are impossible to understand? ?‍♀️

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