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Comms Myth #10: Success can only be measured by $$$$$

If success was as black and white as numbers on a page…we’d all be laughing. And I’d be out of a job!

While I will never deny the importance of having strong financial outcomes from a project, they are just one part of a mix of success measures.

These measures are a combination of tangibles – revenue being one! – and intangibles. And a key intangible is related to how individuals within the project team and broader business define success.   

Before a project starts, there’s one question I ask before any of the other million-and-one that are in my mind: 
“What does success look like for you?”

The project lead is the hero of the story, and it’s my job to help them win the day.

That’s why it’s so important to understand how the person responsible for the project measures success.

💭 What stake do they have in this project?
💭 How is their performance measured by their superiors?
💭 How do they want their colleagues and peers to perceive them? 
💭 How will this project contribute to their professional goals?

Crack the code on this and any project is well on the way to success – financially and for all other measures….

What does success look like for you?

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