Latest thinking

“I can’t wait to work harder to make my boss richer!”…said nobody EVER

I’m pretty sure your employees don’t show up for work every day dreaming about contributing to your wealth. ?

There’s got to be more in it for staff than just increasing profits. And the research backs this up:

?️79% of business leaders agree that businesses should be driven by a purpose to guide decision-making (2016 PRICEWATERHOUSE COOPERS, S.C.(Hong Kong) survey).

?️72% of respondents from US companies believe that company purpose should be more important than profit (2019 McKinsey & Company survey)

?️Nearly two-thirds of millennials research a company’s socio-environmental commitments before deciding where to work.

Employees need to know what you stand for and why they should care.

There’s a couple of great questions to ask your team that will help guide the development of a purpose statement for your business. Check out the pdf ?

What do you think? Profit before purpose?

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