I’m pretty sure your employees don’t show up for work every day dreaming about contributing to your wealth. ?
There’s got to be more in it for staff than just increasing profits. And the research backs this up:
?️79% of business leaders agree that businesses should be driven by a purpose to guide decision-making (2016 PRICEWATERHOUSE COOPERS, S.C.(Hong Kong) survey).
?️72% of respondents from US companies believe that company purpose should be more important than profit (2019 McKinsey & Company survey)
?️Nearly two-thirds of millennials research a company’s socio-environmental commitments before deciding where to work.
Employees need to know what you stand for and why they should care.
There’s a couple of great questions to ask your team that will help guide the development of a purpose statement for your business. Check out the pdf ?
What do you think? Profit before purpose?