Spoiler alert: Clients don’t care about your pretty logo
If the years are starting to show, it’s best to face up to it and take action.
You’ll know now the signs to look out for.
An ageing brand will look dull, faded, irrelevant and – worse of all! – uninspiring.
The excitement is gone and decisions need to be made.
I’ve taken numerous ageing brands through this process. Strategically, they needed to be more powerful and impactful.
And none of our decision-making about rebrands is about a logo. There’s a huge amount of work to be done before you create a gorgeous logo to wrap it all in.
In this video, I share 4 reasons to take the rebranding path for your ageing brand.
Is your brand showing signs of age?