Latest thinking

Strategy without execution is fantasy.

The story of a brand rebirth.

Time to drink the cool-aid.

After the decision was made to rebirth the Affinity brand, it was time to revisit my brand operating system.

This is we codify our brand values and behaviours in a way that expresses what we stand for & why you should do business with us.

For this stage of the project, I needed to bring in the big guns. ?? ???? ????? ? ????? ??? ?? ??????? ??? ?????????.

We drank the same cool-aid we ask our clients to drink when they trust Affinity with their brands. We should know – we’ve done 1-2 brand revamps every year for the past 11 years.

Check out the video for more.

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