The story of a brand rebirth.
Time to drink the cool-aid.
After the decision was made to rebirth the Affinity brand, it was time to revisit my brand operating system.
This is we codify our brand values and behaviours in a way that expresses what we stand for & why you should do business with us.
For this stage of the project, I needed to bring in the big guns. 𝙄𝙣 𝙩𝙝𝙞𝙨 𝙫𝙞𝙙𝙚𝙤 𝙄 𝙨𝙝𝙖𝙧𝙚 𝙝𝙤𝙬 𝙬𝙚 𝙙𝙞𝙫𝙞𝙙𝙚𝙙 𝙖𝙣𝙙 𝙘𝙤𝙣𝙦𝙪𝙚𝙧𝙚𝙙.
We drank the same cool-aid we ask our clients to drink when they trust Affinity with their brands. We should know – we’ve done 1-2 brand revamps every year for the past 11 years.
Check out the video for more.