Latest thinking

Strategy without execution is fantasy.

The story of a brand rebirth.

Time to drink the cool-aid.

After the decision was made to rebirth the Affinity brand, it was time to revisit my brand operating system.

This is we codify our brand values and behaviours in a way that expresses what we stand for & why you should do business with us.

For this stage of the project, I needed to bring in the big guns. π™„𝙣 π™©π™π™žπ™¨ π™«π™žπ™™π™šπ™€ π™„ π™¨π™π™–π™§π™š π™π™€π™¬ π™¬π™š π™™π™žπ™«π™žπ™™π™šπ™™ π™–𝙣𝙙 π™˜π™€π™£π™¦π™ͺπ™šπ™§π™šπ™™.

We drank the same cool-aid we ask our clients to drink when they trust Affinity with their brands. We should know – we’ve done 1-2 brand revamps every year for the past 11 years.

Check out the video for more.

... or connect with us




I’m interested in...
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.