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The Brand Called You

Melissa chats with Ashutosh Gargantuas about Strategizing Brands.

The Brand Called You welcomes a guest from Gold Coast, Australia – Melissa Donnelly. Melissa is a professional from the marketing sector. She is a brand, marketing, and communication strategist and the Director of Affinity Communications. In this interview, Melissa talks about her journey and the experiences that she has gained through her very vast career.

Melissa believes that realizing that communication is more about connection and not transaction was a turning point in her life. She further talks about her venture Affinity Communications, a corporate company that works in the business-to-business sector and helps brands realize their potential and get the consultancy they need. She describes her work as a communication strategist and explains the impact that she has brought about in the businesses she has worked with. Melissa also explains her very unique methodology.

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