Latest thinking

Strategy, Strategy, Strategy – Get that right and the rest flows

Melissa chats with Stephen Sandor of Inspiring Business about Building Strategies for Growth and Transformation.

Recently our Founder Melissa spoke on the Inspiring Business Podcast and shared her three-phase methodology around communication and branding for small and mid-tier businesses:

Build Clarity

The first step is to build clarity on the strategic plan and direction of the organisation and how well has that been communicated to the staff

Systems Building

Developing the strategic communication plan for the business.

Capability

What internal and external capabilities are available to implement the strategy

The lesson is that these fundamentals are able to be applied to every functional line within the business.

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