You’ve just left a meeting where you’ve kicked butt.
The presentation to a potential customer was kick-ass & you’re feeling like a million bucks.
And then…the doubts creep in. What happens next? In this video, I share why even the best businesses can lose sales to inferior competitors.
And often the only reason is that they look & sound like heavyweights. These competitors articulate their offer really well & everything about their presence in the market screams “success”.
Prospective customers want the certainty & assurance that your business fundamentals are sound, and you’re credible and trusted. They’ll do their due diligence.
And if you look like a small-time player operating out of a garden shed, while a competitor looks like a successful, dynamic operation…well…which way would you turn?
Check out the video for more.
Your brand tells me what you stand for & why I should engage with you. So don’t leave it out of your planning conversation.