Latest thinking

You’re not a two bit operation

You’ve just left a meeting where you’ve kicked butt.

The presentation to a potential customer was kick-ass & you’re feeling like a million bucks.

And then…the doubts creep in. What happens next? In this video, I share why even the best businesses can lose sales to inferior competitors.

And often the only reason is that they look & sound like heavyweights. These competitors articulate their offer really well & everything about their presence in the market screams “success”.

Prospective customers want the certainty & assurance that your business fundamentals are sound, and you’re credible and trusted. They’ll do their due diligence.

And if you look like a small-time player operating out of a garden shed, while a competitor looks like a successful, dynamic operation…well…which way would you turn?

Check out the video for more.

Your brand tells me what you stand for & why I should engage with you. So don’t leave it out of your planning conversation.

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