Building consumer trust in a volatile & complex new world – Gold Coast Insider Podcast
The Affinity Communications team works with proven methodologies that have been tested over time and under all sorts of circumstances.
They’re informed by best practice and the latest ideas and thinking. We scour the market for the very best. And you’ll find it all here. Resources, tools, playbooks and commentary at your fingertips.
Appointment as the inaugural Chair of Brand Gold Coast
How does your brand DNA influence your decision-making?
The blueprint for brands that command loyalty and investment
The roadshow to end all roadshows
Insights and wisdom of Andrew Wellington shared at the WOB Xmas Lunch
What’s your coffee shop moment?
If you’re “follicly-challenged” this may not be relevant. ??
The “strategy villains” causing paralysis by analysis
Let’s be brutally honest about this…
Don’t cheat the brief
Clearly, it’s not possible to win every piece of new business we chase – wouldn’t that be nice?
If it ain’t broke, don’t try fixing it.
I’m hanging up my gloves. ?
A corporate narrative is crucial for your comms strategies to pay off
Yesterday was one of my favourite days.
Are you prostituting your personal brand to build a profile?
“I can’t wait to work harder to make my boss richer!”…said nobody EVER
I may not wear my undies on the outside, but please let me do my job.
The simplicity & power of great communications.
Were you hit by last week’s Facebook blackout?
How to get an email opened and read and – most importantly – shared.
It’s not you, it’s them. Why we’re struggling to understand what we’re being told.
I have a bone to pick with Milton Friedman
This is going to get personal… really personal
What Every Communications Strategy Needs
The Heart Of The Affinity Methodology
Why do you need a love triangle for your business?
How To Turn Your Brand Into A Category Slayer
You’ll often hear people say perfection is the enemy of the good. But isn’t that a cop-out?
It’s easy when we live in a digital bubble.
Forget the 1 percenters.
WIFM is all that counts in a crisis
The Secret About Getting People Share Your Content
Four Reasons To Rebrand
Why size matters. And 5 examples to inspire you
Strategy, Strategy, Strategy – Get that right and the rest flows
The Brand Called You
Notice anything new?
Strategy without execution is fantasy.
Why should I engage with you?
Marketing strategy and execution
Converting conversations into clients
Content marketing
Content and how to deliver it
Marketing hacks
How to communicate effectively to employees and grow your business
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Discombobulated – a word I NEVER ever thought I’d use
Is there a right & wrong way to talk about inclusion?
So you bought a new company. What’s next?
What’s it take to get that winning feeling?
You’re not a two bit operation
Is content overload giving you “Exploding Brain Syndrome”?
Are you planning to invest in your brand in 2021?
3 Reasons why it’s ok to KISS your customers
The Kind Boss: Melissa speaks with Linh Podetti
Comms Myth #10: Success can only be measured by $$$$$
Comms Myth #9: I’ve built it, they will come
Communications Myth #8: I don’t have competitors
Communications Myth #7: My product sells itself
(COVID) Communications myth #6: Silence is golden
Communications Myth #4: Brands Bounce
Comms myth #3: Communication comes naturally.
Communications Myth #2: Size Matters
Communications myth #1: Quantity wins over quality.
The final chapter of our brand rebirth. Or is it?
The Story Of Brand Rebirth